Social media background checks for influencers in weeks

Thousands of hours of content (audio, images, video, text) reviewed via contextual AI
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Secure and amplify brand reputation with Phyllo’s AI-powered Influencer Vetting and Brand Safety Solutions

Scan complete digital presence - zero manual effort

Leverage Phyllo AI to scan influencer profiles on Instagram, TikTok, X, LinkedIn, and YouTube all at once. Get a single report with a complete view of their online presence.

Flag content for specific topics & themes of your choice

Leverage Phyllo AI to scan influencer profiles on Instagram, TikTok, X, LinkedIn, and YouTube all at once. Get a single report with a complete view of their online presence.

Years of content reviewed by us (not you)

Check everything an influencer has ever posted, even from years ago. Phyllo AI helps you scan through all the posts, ensuring nothing goes unnoticed, no matter how far back it was posted.

Online partnerships can backfire without proper influencer vetting.

Why Brand Safety? Spanish influencer Samantha Hudson’s tweets about 12-year-old girls from 2015 resurfaced, and got Doritos Spain into big trouble.
Read more ->

Teams that use our Brand Safety model enjoy the Phyllo perks

40
hours of manual work automated
<15
mins to generate an influencer report
$1000
saved each month
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How do we help agencies?

We empower agencies in influencer led marketing with an AI-driven, comprehensive solution to protect brand reputation, ensure compliance, and foster trust in creator/influencer collaborations.

Pre-campaign Influencers Vetting

After shortlisting influencers, vet influencers for all the historical risks and alignment with brand values before collaboration agreements. Complete influencer due-diligence and automated safety checks to flag potential controversial or sensitive topics from Brand’s perspective.

Ongoing safety monitoring

Set a risk tolerance level as per Brand’s guidelines and get notified if any custom match word is crossing the threshold level. Keep the ongoing monitoring for adverse media or negative news screening and mitigate the risk before it affects the brand reputation.

Brand alignment and partnerships

With custom keyword match and word cloud scan influencers/creators for their previous partnerships, brand mentions, get to know their content focus and audience engagement aligning to the core brand values and check for brand fit.

Profile scoring & risk assessment

Assess the influencer profile based on standard safety and trust framework, audience authenticity and engagement. Flag violation at post-level, highlight specific posts with detailed violation categories and links for immediate review allowing brands to make informed decisions about collaborations.

Profile scoring & risk assessment

Assess the influencer profile based on standard safety and trust framework, audience authenticity and engagement. Flag violation at post-level, highlight specific posts with detailed violation categories and links for immediate review allowing brands to make informed decisions about collaborations.

This is not the 2000’s - retire the old ways of vetting influencers

We empower agencies in influencer led marketing with an AI-driven, comprehensive solution to protect brand reputation, ensure compliance, and foster trust in creator/influencer collaborations.

Stop the scrolling, start scanning.

An operations executive spends between 2-5 days vetting a single influencer, scrolling through their profiles manually. Our model reduces this time to under 15 mins, no matter the count of content items.

Choose AI for multi-modal screening

Automating influencer video content reviews is challenging. Our AI model overcomes this by analyzing every part of a post—caption text, audio, images, video, and even on-screen text—ensuring a thorough review.

Standardize Influencer Reviews

Manually taking screenshots and reviewing influencer content is repetitive and often full of errors. Our Brand Safety model flags relevant content based on your chosen safety categories, explaining why it was flagged, and linking directly to the content for easy review.

Context is key

Our AI model is trained to understand context of a post - meaning it’s able to differentiate a meme from a threat. It only flags posts which contextually suggest a safety violation.

Content analytics and reporting

Leverage sentiment and contextual analysis to detect multi-dimensional language toxicity and suspicious engagements. Get content summaries from all social media profiles in the consolidated report highlighting with links for flagged content and its audience engagement.

Scan content for relevant topics & themes

Spot risks before they escalate. Flag outdated content, controversial views, and competitor mentions with AI-powered safety checks—customized to your needs.
Our Brand Safety model allows you to input any keywords you wish to scan for in influencers’ content. Further, AI ensures that the flags extend beyond exact matches of the keyword to the derivatives of the keywords, synonyms, and even related keywords.

Is your safety scoring backed by proof?

Phyllo’s Brand Safety Report is the only on the market to offer real insights, most comprehensive checks, and workflow customization with APIs.
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