Catch the pulse of online conversation.

Boost brand engagement, get competitive insights, and drive higher ROI through deep, real-time social analysis.
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Define what to track
Add keywords, hashtags, mentions, or creator handles you want to monitor.
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Collect real-time data
Phyllo fetches conversations across platforms like Instagram, TikTok, YouTube, and more.
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Analyze with built-in AI
Get sentiment, relevance, engagement, and trend scores—automatically.
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Visualize the insights
Send data to your dashboard or download as CSV/PDF to power your next campaign.

How social listening works

Social listening follows a clear four-step process to turn online conversations into actionable insights.
Listen across multiple platforms
Track conversations on all major social platforms—Instagram, TikTok, YouTube, X, and more.
Stay updated with real-time data
Get continuously updated, accurate social insights as they happen.
Save up to 80% on integration
Slash development and maintenance costs by using our ready-to-use social listening API.
Built-in AI enhancements
Reduce the cost of integration by up to 80%

Advanced intel on brand & competition

Track mentions of your brand, competitors, hashtags, and keywords across channels using our powerful brand monitoring API.
Check platforms we cover ->

Build Google Analytics for influencer marketing

Drill into social media campaigns with powerful influencer marketing analytics. Track traction, measure campaign performance, and report true ROI in one place.
Learn more about Identity APIs ->

Custom sentiment analysis, your way

Define the categories that matter to you and get AI-powered sentiment analysis on every post—so you know what users are saying, without the endless scrolling.
Learn more about Identity APIs ->

Help brands avoid PR disasters

Use brand sentiment tracking to monitor shifts in audience mentions, engagement, and tone—spot risks early and stay ahead of negative press.
Learn more about Identity APIs ->

Frequently asked questions

1. What is social media listening?

Social media listening is the process of tracking, analyzing, and interpreting online conversations across platforms like Instagram, TikTok, and YouTube. It helps brands understand what people are saying about their products, competitors, and industry trends. These insights are then used to shape marketing, product, and support strategies.

2. How does social media listening work?

Social listening tools or APIs collect public data from social media platforms, analyze it for sentiment, keywords, mentions, and trends, and provide insights businesses can use for strategic decisions.


3. What are some examples of social listening?

Examples include monitoring how customers talk about a product launch, analyzing competitor mentions, or identifying rising trends within a niche community online.

4. How is social listening different from social monitoring?

Social monitoring focuses on tracking specific mentions or brand tags, while social listening goes deeper by analyzing sentiment, context, and trends to drive strategic decisions.

5. Why is real-time social listening important?

Real-time insights help brands act quickly on customer feedback, prevent crises, and stay ahead of market trends, especially during product launches or viral moments.

6. What platforms can be tracked using social listening APIs?

Most social listening APIs like Phyllo support platforms such as Instagram, TikTok, YouTube, and LinkedIn, depending on data availability and user consent.


7. How can businesses use Phyllo’s social listening API?

Businesses can integrate Phyllo’s API to access consent-based creator and audience data, monitor trends, and gather actionable insights from creator-driven platforms.

8. Is social listening suitable for small businesses or only enterprises?

Social listening benefits both. Small businesses can use it to understand local sentiment and niche trends, while enterprises can scale efforts across multiple markets and audiences.

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Best-in-class security for scalability
Enterprise grade security with GDPR compliance, SOC II certification, and more.
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API-lead process customization
Developer-first APIs, ready to plug and play. Best-in-class documentation and 24*7 support.
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Reliable beyond parallel
99.99% availability. Yep.

Ready to get started?

Google Alerts for Social Media—Powered by APIs →

Filter relevant conversations from the noise online

Track growing trends, follow online discourse, track brand mentions, gather localised insights & more.
01
Define what to track
Add keywords, hashtags, mentions, or creator handles you want to monitor.
02
Collect real-time data
Phyllo fetches conversations across platforms like Instagram, TikTok, YouTube, and more.
03
Analyze with built-in AI
Get sentiment, relevance, engagement, and trend scores—automatically.
04
Visualize the insights
Send data to your dashboard or download as CSV/PDF to power your next campaign.

How social listening works

Social listening follows a clear four-step process to turn online conversations into actionable insights.

How social listening works

01.
02.
03.
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Better demand predictions based on external market data
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Avoid online controversies, backlash, or other PR disasters
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Use AI to comprehensively understand online conversations

What about audio & location based trends?

Measure participation in audio trends, and detect viral sounds. Use tagged locations to power localized campaigns, understand regional sentiment, and measure on-ground buzz.
Learn more about Identity APIs ->

Are you cracking
virality with your Creator Discovery solution?

Creator Discovery Tools work on followers, reach & engagement. But that’s not netizens actually use social media.
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Our Social Listening solution helps you find creators as organically as a user would find them -- with trending topics, an earworm of an audio track, or hashtags.
Learn more about Identity APIs ->

Keeping up with competition & the market?

Use hashtags, keywords, topics, or brand names to track online conversations. This includes mentions of your brand, competitors, relevant market trends, upcoming players, and more -- across channels.
Learn more about Identity APIs ->

You know Google Trends don’t include Social Media dialogue, right?

While you’ll get overall search trends with Google Trends, it doesn’t offer any intel on how discourse and trends are shaping up on Social Media.

Our Trend Monitoring solution works very differently, and you’re able to understand demands and markets in real-time.
Learn more about Identity APIs ->

Frequently asked questions

1. What is a Social Listening API?

A Social Listening API allows businesses to collect and analyze social media data programmatically. Instead of using a standalone tool, developers can integrate the API directly into their systems to track mentions, sentiment, and trends across platforms like Instagram, TikTok, YouTube, and LinkedIn. Phyllo’s Social Listening API provides structured, consent-based access to this data, helping brands turn raw social conversations into actionable insights.

2. How does a Social Listening API work?

The API aggregates publicly available or consent-based social data from multiple platforms. It processes the data using AI and analytics to detect sentiment, keywords, brand mentions, and audience trends, then delivers insights through endpoints that businesses can plug into their dashboards or workflows.

3. How is a Social Listening API different from standard social listening tools?

Traditional listening tools provide visual dashboards for marketers. APIs, on the other hand, enable developers to embed listening capabilities directly into their existing analytics or CRM systems. This supports automation, custom insights, and real-time intelligence at scale.

4. How is social listening different from social monitoring?

Social monitoring tracks mentions and hashtags related to a brand. Social listening goes deeper, it analyzes context, tone, and intent to understand why audiences are talking about a topic and how those insights can guide strategy.

5. Why is real-time social listening important?

Real-time insights help brands identify emerging issues, spot opportunities, and engage with audiences faster. During campaigns or viral moments, immediate access to listening data enables timely responses and better decision-making.

6. What platforms can be tracked using Phyllo’s Social Listening API?

Phyllo’s API supports major creator-driven platforms such as Instagram, TikTok, YouTube, and LinkedIn. Data access depends on platform permissions and user consent, ensuring compliance and ethical usage.

7. How can businesses use Phyllo’s Social Listening API?

Businesses can integrate Phyllo’s API to analyze brand sentiment, track influencer content performance, monitor competitor activity, and uncover emerging audience trends—all in one unified data layer.

8. Is social listening suitable for small businesses or only enterprises?

Both benefit from it. Small businesses can use it to understand niche communities or local sentiment, while enterprises can scale insights across multiple brands, campaigns, and markets.

9. Is data collected through Phyllo’s API compliant with privacy regulations?

Yes. Phyllo’s API only accesses consent-based and publicly available data, ensuring full compliance with platform policies, GDPR, and other global privacy standards.

Listen across multiple platforms
Track conversations on all major social platforms—Instagram, TikTok, YouTube, X, and more.
Stay updated with real-time data
Get continuously updated, accurate social insights as they happen.
Save up to 80% on integration
Slash development and maintenance costs by using our ready-to-use social listening API.
Built-in AI enhancements
Reduce the cost of integration by up to 80%

Unlock the impact of Creator Marketing with Social Listening

Talk to us →