As the year is coming to an end, we’re spending some time in retrospection, casting our minds back on some of the amazing guests who’ve graced our show, and the wonderful insights they shared. We listen once again to guests like Michelle Silverblatt, Oliver Lewis, Scott Guthrie, Colleen Stauffer, Jennifer Quigely Jones, and Gregory Curtis

Grab a coffee and join us as we discuss the impact of marketing and how to approach it as a business. Francisco shares his insights on influencer marketing, communication strategies, and collaboration within the marketing team. We also explore the challenge of attribution in influencer marketing and how to overcome it, and the importance of staying connected with consumers.

Join us as we discuss the importance of creative monetisation and analytics in the creator economy. Fayyaz emphasises the value of influencer marketing as the best ROI for marketers and highlights the convergence of brand building and sales. He delves into the need for diversifying monetisation through subscription models, merchandise sales, and social commerce, along with the importance of understanding your audience and creating valuable content

Join us as we discuss the importance of specialising and finding an unfair advantage in the market, as well as the role of influencer marketing in driving conversions for eCommerce brands. Jim shares insights on starting influencer marketing, finding influencers, and leveraging user-generated content. We also delve into the relationship between influencer marketing and growth marketing, emphasising the need to integrate influencer strategies into overall marketing plans.