Social media background checks for influencers in weeks
.svg)
Scan complete digital presence - zero manual effort
Flag content for specific topics & themes of your choice
Years of content reviewed by us (not you)
.webp)
Online partnerships can backfire without proper influencer vetting.
Teams that use our Brand Safety model enjoy the Phyllo perks
mins
1000
hours
.svg)
.svg)
.webp)
This is not the 2000’s - retire the old ways of vetting influencers
Stop the scrolling, start scanning.
An operations executive spends between 2-5 days vetting a single influencer, scrolling through their profiles manually. Our model reduces this time to under 15 mins, no matter the count of content items.
Choose AI for multi-modal screening
Automating influencer video content reviews is challenging. Our AI model overcomes this by analyzing every part of a post—caption text, audio, images, video, and even on-screen text—ensuring a thorough review.
Standardize Influencer Reviews
Manually taking screenshots and reviewing influencer content is repetitive and often full of errors. Our Brand Safety model flags relevant content based on your chosen safety categories, explaining why it was flagged, and linking directly to the content for easy review.
Context is key
Our AI model is trained to understand context of a post - meaning it’s able to differentiate a meme from a threat. It only flags posts which contextually suggest a safety violation.
Content analytics and reporting
Leverage sentiment and contextual analysis to detect multi-dimensional language toxicity and suspicious engagements. Get content summaries from all social media profiles in the consolidated report highlighting with links for flagged content and its audience engagement.
Scan content for relevant topics & themes
.webp)
Frequently asked questions
1. What is influencer vetting and why does it matter?
Influencer vetting is the process of evaluating an influencer’s social media history, audience authenticity, and engagement quality before a collaboration. It helps brands avoid risks and ensures partnerships align with brand values.
2. How does Phyllo’s background screening work?
Phyllo’s background screening scans an influencer’s entire digital footprint. It checks posts, comments, videos, and audience signals across multiple social platforms to flag harmful content, fake engagement, or compliance risks.
3. How does Phyllo’s influencer vetting tool work?
Phyllo’s influencer vetting tool connects directly with social media APIs, scans posts, videos, and engagement metrics, and flags potential issues like fake followers or inappropriate content. This gives brands a complete view of an influencer’s digital footprint.
4. Which platforms can be scanned with Phyllo?
Phyllo supports influencer screening across major platforms such as Instagram, TikTok, YouTube, LinkedIn, and X (Twitter). You can check influencer stats, engagement, and content across multiple social channels in one place.
5. Can I check influencer engagement with Phyllo?
Yes. Phyllo lets you check influencer engagement by analyzing likes, comments, shares, and follower interactions. It also benchmarks engagement against industry averages to highlight authentic influence versus inflated numbers.
6. Does Phyllo allow me to check influencer stats across platforms?
Absolutely. You can check influencer stats such as follower growth, audience demographics, posting frequency, and reach across different social platforms to evaluate creator performance.
7. How accurate are the results from Phyllo’s influencer vetting tool?
Phyllo uses AI-powered content scanning combined with standardized review models. This ensures accurate detection of risks, consistent influencer vetting, and reliable engagement insights.
8. Is Phyllo’s influencer vetting tool compliant with data privacy rules?
Yes. Phyllo accesses influencer stats through official APIs, ensuring compliance with data privacy regulations and platform rules while protecting both brand and creator.
9. Who should use an influencer vetting tool like Phyllo?
Brands, agencies, and compliance teams looking to collaborate with creators can use Phyllo to run background checks, verify engagement quality, and assess influencer stats before signing partnerships.
10. How fast can I complete influencer vetting with Phyllo?
Phyllo delivers influencer vetting results in minutes. This allows your team to quickly check influencer engagement, scan content for risks, and validate audience authenticity before launching campaigns.
.svg)
