Analyze Influencer Audience Sentiment and Boost Your ROI with Phyllo

insightIQ’s AI-powered audience sentiment analysis helps you understand the purchase intent of an influencer’s audience, 90% as accurately as a human evaluation

Go beyond traditional sentiment analysis

While there are thousands of tools available to give insights into the overall sentiment of a brand or product, most:

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While there are thousands of tools available to give insights into the overall sentiment of a brand or product, most:

Do not give importance to context
Cannot point out meaningful interactions
Are unable to gauge purchase intent

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Phyllo’s audience sentiment API qualitatively analyzes the comment section of an influencer’s social posts and can:

Use context to classify comments into categories
Identify posts not related to the brand
Gauge purchase intent and brand relevance

An influencer can have the most amazing CPM or engagement rates, but it is the quality and relevance of their audience’s comments that determines brand fit for us.

Laura Douglas

Brand & Influencer Marketing Lead, Unilever

Make data-backed decisions to increase ROI

Influencer and brand marketing managers can use our real-time opinion analysis tool to:

Find influencers

Easily identify influencers who are a perfect brand fit for better results.

Save time

Use powerful AI  to save hundreds of manual hours previously spent on engagement analysis.

Identify engaged audiences

Easily see which audiences are most engaged with your brand, and use that for ad targeting of new audiences.

Stay updated on campaigns

Keep a close eye on influencer marketing campaigns, and communicate faster with customers.

Get data fast

Quickly collect product reviews, testimonials, and identify customer champions.

Optimize processes

Understand the product mix that creates maximum impact and engagement.

Boost your brand’s ROI with audience sentiment analysis from Phyllo