May was a month of extraordinary developments for us at Phyllo. We expanded our support for Audience Demographics to include Facebook and introduced Hashtag & Mentions Attributes into the Engagement API. We achieved yet another milestone in our ongoing commitment to data security with SOC 2 Type 2 compliance and are now live on RapidAPI to enable interactive testing of our APIs. So let's dive in and check out these incredible updates:

Officially Secured: Phyllo is now SOC 2 compliant

We are thrilled to share that Phyllo has successfully obtained SOC 2 Type 2 compliance, building upon our previous attainment of SOC 2 Type 1. This significant milestone exemplifies Phyllo's unwavering commitment to safeguarding data, as we prioritize the highest standards of security and privacy. With our rigorous approach, rest assured that your valuable creator data remains in trustworthy hands. Learn more about our compliance journey here. 

Audience Demographics now supported for Facebook

We understand the importance of audience insights in shaping successful influencer marketing campaigns, and that's why we are extending our capabilities to include Audience Demographics for Facebook. Gain instant access to granular audience information, including location, gender, and age from authenticated users across YouTube, TikTok, Instagram, and Facebook. 

Hashtag & Mentions Attributes supported in Engagement API

It’s impossible to infer creators’ content themes, collaborations, as well as their target audience without utilizing the hashtags they use or the accounts they mention. Our Engagement API now enables you to instantaneously retrieve the hashtags used by a creator along with the accounts mentioned in a post, at scale. Check out our full data guide for a platform-wise list of all the data attributes included in our Engagement API and other products.

Phyllo is now available on Rapid API for Effortless App Development:

Experience the seamless integration of Phyllo APIs through Rapid API! We are thrilled to announce that you can now effortlessly test our APIs in a sandbox environment available on the Rapid API Hub. This opportunity allows you to evaluate their vast potential for crafting influencer marketing or creator economy-focused applications. Discover the world of Phyllo on RapidAPI and embark on your development journey today!

As we wrap up an action-packed May at Phyllo, we hope that these updates add tremendous value and enhance the possibilities of your use-cases. As June unfolds before us, we are already filled with anticipation for another month teeming with excitement and innovation.

Take a sneak peek at what’s coming in June 👀

Introducing the Audience Sentiment API, that lets you gain insight into influencer engagement like never before! You can use it to analyze comments on an influencer’s posts and get a sense of the quality of engagement they’re able to drive. We go beyond traditional sentiment analysis and classify the comments based on relevance and meaningfulness. Learn more about the Audience Sentiment API here. 

Curious to experience these updates firsthand? Sign up for a demo today!