Influencer Marketing

Influencer Marketing App for Brands

Connect SDK

Identity API

Audience API

Engagement API

Problem:

For influencer marketing platforms, it is very difficult to onboard verified influencers. The engineering effort required to integrate with multiple social platforms, validate the identity of creators and get reliable creator data is a major hurdle

Solution:

Phyllo, with its ability to provide a streamlined connection experience across hundreds of creator platforms and report accurate first party data from them, makes life easier for influencer marketing apps

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Brands need creators and creators need brands. Influencer marketing platforms are, therefore, the bridge that connects them. Check out ideas on how you can build your own influencer marketing app using Phyllo.

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What’s inside this recipe?

This is a recipe on how you can build an influencer marketing dashboard for brands using Phyllo. It consists of:

A brand login page where members from your team can login to see how the brand’s campaigns and creators are performing
A ‘Creators’ page that enlists the profiles of all the creators the brand currently partners with. It can be filtered according to multiple creator credentials such as their usernames, tags, connected platforms, reach and engagement rates
An individual creator profile page that acts as a complete repository on the creator’s content. It consists of their profile picture with a verification badge, bio, location details, content showcase with likes, comments and impressions, follower and following counts, number of posts, audience gender segmentation, and more.

Important data attributes used

This is an indicative list of the data attributes used across our products to power this recipe

Identity

platform_username

full_name

email_id

gender

date_of_birth

introduction

image_url

reputation.follower_count

reputation.following_count

reputation.content_count

address

Engagement

url

type

media_url

external_id

thumbnail url

platform_profile_name

engagement.like_count

engagement.comment_count

engagement.view_count

Audience

gender_age_distribution.gender

gender_age_distribution.age_range

gender_age_distribution.value

Income

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