How to Launch a LinkedIn Influencer Marketing Campaign: A B2B Playbook

LinkedIn has grown to become the go-to platform for B2B marketing, with over 900 million professionals actively engaging on the platform. As the world's largest professional network, it provides a unique space for businesses to connect with decision-makers, with 4 out of 5 LinkedIn members driving key business decisions. Influencer marketing on LinkedIn has gained momentum, with brands tapping into the power of industry thought leaders to share authentic content that resonates with professional audiences.