LinkedIn is a promising medium for B2B influencer marketing campaigns. Creators on this platform can help you spread the brand message before a nurtured audience.

It is more than just a recruitment and B2B networking platform. That can be a good option to promote your business through influencer partnerships. 

Finding professionals, creators, and influencers on LinkedIn is straightforward. You can use many search queries, methods, and filters to get the desired results. Here are some easy methods to find influencers on LinkedIn.

Who Are LinkedIn Influencers?

LinkedIn influencers are mostly industry experts who create regular content for their audience. They are separated into different categories depending on their follower count and content engagement metrics. 

It can be a good option if you are aiming for a B2B audience. You can contact them for paid or sponsored content promoting your product or service. 

8 Best Practices to Find Influencers on LinkedIn

Influencers on LinkedIn are mostly industry experts and professionals. Here are some easy methods to discover the influencers of your niche.

1. Use LinkedIn Search

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LinkedIn has advanced search filters that can help you refine the results based on different traits. Just enter your main target keyword for example “SaaS marketing” “SaaS” or “B2B SaaS” etc.

Select the people option from the top search bar. Utilize different filters like location, area, country, and industry. Most of the LinkedIn influencers use specific terms in their profile name or headlines. 

For example: Top voice, author, speaker, consultant, and thought leader. Use these terms in the keyword filter to get the most relevant creator profiles. Then analyze the top profiles one by one to shortlist the best choices for discussion.

Check their last activities and audience engagement for influencer marketing purposes. Phyllo can help you in gathering sophisticated performance metrics.

2. Join Relevant Groups

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LinkedIn groups are considered the hub of B2B professionals, creators, and influencers. Join the industry-relevant communities and engage with active contributors. Check out the group admins and moderators along with their group activities.

Type the target keyword in LinkedIn search, and discover the relevant groups by selecting the groups' option. Identify their potential based on community strength, content quality, and engagement levels.

3. LinkedIn Events

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Events are a popular medium to connect, learn, and network with B2B industry experts. Check out the recent webinars, live virtual events, and conferences hosted by using LinkedIn search.

Find their organizers, hosts, and speakers to analyze their creator profiles. Build connections and establish the communication channel if it fulfills the set criteria for influencer partnerships.

4. Top Voice Badges

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Top voices are contributors who participate in LinkedIn Pulse community guides. This invitation-based program rewards the most active voices across industries. There are hundreds of business and content categories for professionals.

You can go through the top contributors and analyze their content performance. Shortlist the best performers in your category to discuss influencer partnership opportunities.

5. Spy On Your Competitors

If you are struggling to identify the right influencers for your business, spy on your competitors. What types of influencers are promoting their products? Check their popular content types, expertise, following, and audience engagement.

Reach out to LinkedIn creators with identical profiles and establish a strong relationship. Ask them about their will to promote your products, pricing options, and other prospects.

6. Scan Popular Newsletters

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The majority of LinkedIn influencers run their weekly, biweekly, and monthly newsletters. They publish regular content to keep their subscribers engaged.

Search for popular newsletters in your business category and check for person creators behind them. If their profiles meet certain criteria send them a personalized InMail and a connection request. 

7. Content Hashtags

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Content creators and influencers use hashtags to extend their reach, which are added at the bottom of each post to hint search algorithms. You can use industry or niche-specific hashtags to find influencers discussing that topic.

Type the desired hashtag in the search bar, for example, #saasmarketing, #saas #saasautomation. Use posts or people filters from the search discovery bar. Screen out the desired results with advanced search features.

8. Influencer Marketing Tools

Tools like Phyllo help in identifying and engaging with LinkedIn influencers. They provide extended performance analytics, engagement metrics, and audience demographics.

Phyllo has advanced search capabilities that enable brands to filter influencers based on their following, engagement, and industries. It gives real-time data and insights to make informed decisions for your influencer marketing campaign.

Conclusion

Influencer marketing can significantly increase your business visibility and reputation. You can find the best influencers for your campaign by using the right strategies and resources.

Create a list of relevant people and build meaningful connections for maximum impact.

Choose the right tier influencers as per your business needs and budget flexibility. In the beginning, focus on smaller creators that have a niche audience for maximum conversions. Try Phyllo to save your valuable time on a hectic research process! 

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