Are you looking to collaborate with LinkedIn influencers in 2025 and amplify the success of your B2B business?

If yes, we have curated a list of LinkedIn influencers you can follow and reach out to for potential influencer collaboration.

Who Are the Top Influencers on LinkedIn?

Here are 12 top influencers on LinkedIn you must follow on LinkedIn.

Gary Vaynerchuk

Gary Vaynerchuk is a serial entrepreneur, Chairman of VaynerX and CEO of Vayner Media, and 5X New York best selling author. 

Popularly known as “Gary Vee” on the internet, he shares insights on sales, digital marketing and entrepreneurship.

Beyond social media, he shares his entrepreneurship insights through his podcast, “The GaryVee Audio Experience”.

If you're new to LinkedIn and want to learn from a thought leaders with expertise in business and marketing, Gary Vee is the first creator you must follow. 

No. of followers: 569K

Topics: Marketing, sales and entrepreneurship

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Amelia Sordell

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Amelia Sordell is the founder of Klowt, a personal branding agency based in London.

Her LinkedIn profile is packed with videos on LinkedIn personal branding and entrepreneurship. From leveraging LinkedIn and creating content online to documenting her journey as an entrepreneur, Amelia shares everything with her audience on LinkedIn.

No. of followers: 192K

Topics: LinkedIn growth and personal branding

Alex Lieberman

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Alex Liberman is the Co-founder of Morning Brew, a news media company and storyarb, a content subscription company. He is an active investor in several startups and was recognized in Forbes’ 30 Under 30 list in 2018.

On LinkedIn, he majorly shares insights on B2B content marketing. The best part about his content? He keeps the tone of his content casual and conversational.

While he published a mix of insights and personal experience, here are some of the topics he talks about:

• Why people shouldn't sleep on newsletters
• How demand gen is broken and how is storyarb helping fix it
• Observations of digital media in 2024

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No. of followers: 169K

Topics: B2B content marketing

Tom Hunt

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Tom Hunt is the founder and CEO of Fame, a company that starts and grows B2B podcasts. He runs a podcast called Confession of a B2B Entrepreneur where he talks about business growth and marketing strategies. 

On his LinkedIn profile, he talks about entrepreneurship, leadership and building a happy work culture. 

He also shares growth of his business, and learnings from his business—including employee and leadership experiences. 

No. of followers: 186K

Topics: Entrepreneurship and leadership

Justin Welsh

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Justin Welsh is a solopreneur, content creator and angel investor for B2B companies like Kit, Gumroad, Spekit and Groundswell.

Because Justin runs a one-person company, he talks about solopreneurship, content creation and building an audience online on LinkedIn. On LinkedIn, you’ll find him sharing insights about:

• systems and strategies he uses in his business
• how to leverage LinkedIn and content
• mindset for running a successful business

If your goal is either to build your LinkedIn presence or build your business as a solopreneur, you must follow Justin. 

No. of followers: 657K

Topics: Solopreneurship, content creation and building an audience online

Chase Dimond

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Chase Dimond is an ecommerce email marketer and an agency owner specialized in ecommerce email marketing. He focuses on creating high-volume content production and engaging newsletters. His agency has generated over $200 million in revenue for their clients. He was ranked as the top email marketer by Favikon on LinkedIn. 

His LinkedIn profile is packed with insights on B2B marketing. While you can follow him for insights on marketing, his focus relies on email marketing, LinkedIn marketing and copywriting.

No. of followers: 349K

Topics: Marketing

Bethany Stachenfeld

Bethany Stachenfeld, Co-founder and CEO of Sendspark, a personalized AI video platform.

She shares insights on B2B sales, marketing and AI. Besides, she also talks about her business, the new product features released and video tutorials to educate their customers (at times!).

Some of the interesting topics that she has talked about on her LinkedIn profile include: 

• the difference between AI avatar videos and AI-personalized videos
• the trend of inbound-led outbound

No. of followers: 21K

Topics: B2B Sales and AI

Filipa Canelas

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Filipa Canelas is the Founder of Able Academy and a LinkedIn personal branding expert for B2B Tech founders. Unlike other personal branding experts on LinkedIn, she is specific about her audience: B2B founders. That’s why, you’ll find her talking about LinkedIn growth and branding solely for B2B founders.

She shares loads of insights on content marketing and LinkedIn growth specific to the B2B niche. In fact, Filipa shares a mix of content on her profile—infographics, carousels and videos—helping her build personal connection with her audience. 

No. of followers: 51K

Topics: LinkedIn growth and B2B personal branding

Nathan Barry

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Nathan Barry is the Founder and CEO of Kit, an email-first operating system for creators. Besides running his company, Nathan is a content creator and actively publishes content on other social platforms like Twitter/ X and runs a newsletter and podcast for creators called ‘The Nathan Barry Show.’

Like all his social media platforms and business, he is focused on talking about the creator economy on LinkedIn. He also shares case studies of successful creators and how they scaled their creator business. Besides, he talks about entrepreneurship and has been building his business in public eversince.

No. of followers: 35K

Topics: Entrepreneurship, marketing and creator economy

Nick Broekema

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Nick Broekema is a content design expert and coach helping people with inbound leads generation through content marketing and branding.

What makes Nick stand out from the noise is his minimal and clean design. While other LinkedIn influencers focus on text, personal images and videos, Nick focuses on getting attention through custom illustrations and branding.

On LinkedIn, Nick shares insights on LinkedIn content marketing and getting inbound leads using visual content.

If you're serious about learning LinkedIn content marketing and how you can generate inbound leads through branded content, you must follow Nick. 

No. of followers: 54K

Topics: Lead generation, content marketing and design

Tim Soulo

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Tim Soulo is the CMO at Ahrefs and a marketing expert with industry expertise in digital marketing, content marketing and SEO. 

On LinkedIn, he majorly talks about content marketing, shares Ahrefs updates and videos with podcast guests on Ahrefs’s podcast.

No. of followers: 36K

Topics: Content marketing and SEO

Dave Gerhardt

Dave Gerhardt is the Founder of Exit Five, a leading community for B2B marketers and author of the book ‘Founder Brand’.

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From marketing strategies to brand building and building his business in public to sharing his entrepreneurship experiences—you’ll see Dave sharing it all on LinkedIn. 

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No. of followers: 173K

Topics: B2B marketing and business

How to Leverage LinkedIn Influencers for B2B Success

When you collaborate with macro influencers who have built creator authority in their niche, it helps you with:

• enhance your personal brand
• boost creator authority and influence
• generate quality leads for businesses
• fostering long-term connections and conversations

Let’s explore how you can strategically leverage LinkedIn influencer marketing for B2B brands

Strategy #1: Sponsored Posts

Have you seen Instagram influencers featuring products from brands in their post and tagging the brand? It's the same on LinkedIn. 

On LinkedIn, influencers write a post and tag the brand when mentioning the product and its benefits briefly. 

For instance, this LinkedIn influencer created a carousel post sharing how he uses Sybill in his workflow and tagged the product. Additionally, he included the discount code for his audience if they purchase the product. 

Strategy #2: Product Reviews

When the influencer reviews your product in their LinkedIn profile either in the form of text, carousel or video, it helps their audience understand the features of the product (more detailed than sponsored posts). 

This partnership emphasizes more on the strengths and weaknesses of your product and whether or not their audience should use your tool in their workflow.

This is a great way to increase brand and product awareness but also boost sales for your business. 

Pro tip: Leverage these product reviews in your ad and outreach campaigns, and as a content piece—helps you build credibility among your audience, too. 

Strategy #3: Affiliate marketing 

When you collaborate with LinkedIn influencers to be an affiliate for your B2B product, you offer them a payout or commission based on the sales they bring you.

They can either create a detailed post about your product from time to time or subtly mention the product along with the promo or discount code to use when paying for the product. For every sales, the brand gets through the LinkedIn influencer, the influencer is incentivized for it. 

And for brands? It helps them amplify word of mouth marketing, build more credibility—both for their brand and product, and increase sales. 

Strategy #4: Webinars 

Imagine a niche LinkedIn influencer with a follower count of 249K conducting a LinkedIn event. They have more than 500 attendees watching the event where they educate people on a specific topic and mentioning your product. After the event, they send all the attendees a thank you email with the list of tools and affiliate/ promo codes for them to sign up for the tool. 

Wouldn't that be a powerful strategy to increase awareness about the product and boost sales altogether? 

That's what you can do when you leverage LinkedIn influencers who actively conduct live streams on their LinkedIn profile. 

How Phyllo Helps You Partner With LinkedIn Influencers?

With Phyllo, you can identify the influencer-brand fit, view the engagement analytics and audience engagement to identify the right influencers. 

Additionally, the Phyllo’s LinkedIn API helps you get email addresses from LinkedIn and gives you instant access to LinkedIn profile information helping you onboard these influencers on Phyllo and track their real-time engagement. 

Influencer-Brand Fit

With Phyllo’s Creator Search API, you get a database of 5M+ B2B influencers and identify influencers who're the right fit for your brand. With Phyllo, you get 20+ filters such as topics, education, employment and content performance metrics that you can choose to find influencers.

You also get a curated recommendation of LinkedIn influencers along with their categories—helping you quickly find the right influencers for your B2B campaign. 

Engagement Analytics

When you partner with LinkedIn influencers, Phyllo helps you track performance indicators such as engagement rates and audience interaction. 

Audience Insights

Before partnering with LinkedIn influencers, you can break down their audience demographics and interests to check if your influencers’ followers match your target audience or not.

Ready to Collaborate with LinkedIn Influencers?

If you want to collaborate with LinkedIn influencers—whether to increase brand awareness, promote your product or increase sales—it’s hard to find niche influencers manually. 

You need a database of LinkedIn influencers you can access anytime and pick the influencers most relevant for your influencer marketing campaign. 

With influencer marketing tools like Phyllo, you can do all of it: access 5M+ B2B LinkedIn influencers, check their engagement metrics and track real-time engagement from the influencers (using LinkedIn API).

Get started with Phyllo and see how it can amplify your influencer marketing needs. 

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